Hey, I’m Alex 👋

There’s a saying you’re probably familiar with: If you want something done right, do it yourself.

This is the way I’ve come to feel about fitness, and more to the point, about understanding what works when it comes to training, nutrition, and making real progress.

There’s a ton of great fitness info out there, but it’s all so spread out, and sometimes just seems excessive (is that crab-walk-side-lunge-handstand-burpee really the thing that’s going to take your body and booty to the next level?!).

I can’t help but think that the firehose of fitness content we see is because, when the answers are obscured, people will keep coming coming back. If you’re anxious about missing out on the ultimate fitness hack, or the advice that will surely help you finally blast off and get in shape, you’ll keep liking and watching, and helping the brands and ‘influencers’ putting out the content make money.

What I need, I realized (and maybe what you need), is to simply know what’s what. Is fat good or bad for you? What kind of fats are there? Is this (x) type of squatting really good for you? How much training volume does a muscle need to grow in size? So on and so forth.

There’s nothing inherently wrong with the fitness content on Instagram or YouTube. A lot of it can be inspiring, motivating, entertaining, and truly informative. But if you’re busy, or stressed, or have limited time, sometimes quieting the noise and bringing things back to basics can pay off.

So that’s what I’m going to do here – decode the basics, and beyond. Find out what’s what. Create a place where there’s no noise – only actionable information. Whether you want to gain muscle or get stronger, lose weight or figure out how your body works when it comes to training and diet, follow along.